One of Steam Box's goals is to make PC gaming a seamless experience in one's household. "It's sort of the openness and flexibility of a PC yet done in a way that makes it work well in a living room," said Newell about the console.
Newell is also attempting to infuse his obsession with biometrics into the currently in development controllers for Steam Box. To offer players a deeper level of gaming, "you need to actually be able to directly measure how aroused the player is - what their heart rate is, things like that - in order to offer them a new experience each time they play."
Measuring heart rates? A little box that holds your gaming life inside a living room? Has Newell lost his mind? Call of Duty developer Infinity Ward doesn't think so, as they offered their support by posting a branded version of the Xi3 Piston Steam Box, followed by the coy tweet "What's this?"