Nintendo Sticking with Consoles, Not Jumping to Mobile
Satoru Iwata, president of Nintendo, has stated that the company will continue to release its games exclusively for Nintendo systems and not for rival platforms. Iwata also hinted that the mobile app that the big N has planned will help draw attention to Nintendo-exclusive content.
Polygon reported Iwata spoke at an investors’ meeting late last night, and offered up a range of solutions and ideas Nintendo would implement in the future. He also discussed things the company wasn’t going to do in response to it’s fiscal shortcomings. “We feel that simply releasing our games just as they are on smart devices would not provide the best entertainment for smart devices, so we are not going to take any approach of this nature,” Iwata said. Iwata also mentioned that Nintendo couldn’t afford to simply ignore the smart device market, but did that the company can’t simply release Mario on mobiles. The plan is for Nintendo to offer a type of application on smartphones and tablets that will simply garner attention for Nintendo and communicate the importance of Nintendo-exclusive products.
“Many people say that releasing Nintendo’s software assets for smart devices would expand our business,” Iwata said. “However, we believe that we cannot show our strength as an integrated hardware-software business in this field, and therefore it would difficult to continue the same scale of business in the medium- to long term.” Clearly some big changes are coming for Nintendo, but the company isn’t quite ready to abandon its ship just yet. This behavior isn’t all that surprising, and it’s certainly interesting to see Nintendo acknowledge its faults and make statements as bold as these to show how willing it is to address the leadership’s missteps. It’ll likely take some time for Nintendo to turn things around, and with the success the company’s had in the past, Iwata and his team have certainly earned a modicum of leeway.
However, if things don’t start turning around as the year progresses, it’ll be worth monitoring Nintendo to see what happens next. Will Iwata’s plans and salary cut buy him enough time to get the ship righted? Can the Wii U recover? These are just some of the questions we’ll be seeking answers for in the coming months.