Maxis Merging With EA Mobile Division as Senior Vice President Leaves Company
After the fiasco of SimCity's 2013 launch, Electronic Arts has merged what's left of its Maxis studio into EA Mobile as Senior VP Lucy Bradshaw leaves the company.
EA has announced that it's reorganizing the remains of Maxis, combining what's left of the subsidiary studio with its mobile gaming division. Earlier this year, EA closed down Maxis' main Emeryville location. Most of the development work being handled by Maxis Emeryville was then handed off to EA's Redwood, Salt Lake City, Helsinki and Melbourne locations. Now, EA has decided to reorganize it all and merge most of Maxis' leftover studios with EA Mobile. However, this doesn't mean that Maxis' remnants will turn away from PC gaming development.
Maxis is primarily known for its work on the SimCity series, Spore and the early entries of The Sims. Senior Vice President Lucy Bradshaw is leaving the company amidst this studio reorganization after 23 years of employment at EA. Taking her place as Maxis head will be Rachel Franklin, who is the general manager of The Sims Studio (which is a division of Maxis that primarily handles The Sims series).
Here's what EA CEO Andrew Wilson had to say about Bradshaw's departure:
Today we are announcing that Lucy Bradshaw is moving on from Electronic Arts. Through 23 years with our company, Lucy has brought an incredible passion for games and our player community. I want to thank Lucy for her dedication to EA, her contributions to Maxis, and the creative spirit she infused in every one of her teams and projects. We wish her the best as she takes on her next adventure.
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