Contact Us

The Last of Us Focus Test Had to Be Forced to Include Women

The Last of Us

Naughty Dog has just revealed that it needed to specifically request that women be added to its focus test for The Last of Us. Its stories like this that make us want to apologize to the ladies.

Creative director Neil Druckman said in an interview with The Escapist, that the original research group wasn’t planning on focus-testing female gamers at all. Apparently, they didn’t feel that female gamers made up a significant part of the market. Of course, Naughty Dog specifically requested this be changed, but one has to ask, how many other games are being focus tested with all male focus groups? Maybe that’s part of the reason gaming is so male dominated. Maybe it’s all self-fulfilling prophecy.

According to Druckman, focus group testing plays a big part in deciding how a game is promoted. The merits and flaws of focus group testing are debatable, but it’s hard to deny that an all-male focus test will skew games and promotional materials to a more masculine theme.

Are game companies being close-minded when it comes to their focus groups? Let us know in the comments.

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://arcadesushi.com using your Facebook account.

Please fill out the information below to help us provide you a better experience.

Register on Arcade Sushi quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Register on Arcade Sushi quickly by logging in with your Facebook account. It's just as secure, and no password to remember!