Bandai Namco has teamed up with the National Breast Cancer Foundation (NBCF) to launch the Ms. Pac-Man Pink Ribbon Campaign.

Business Wire reports that Bandai Namco and the NBCF have started the Ms. Pac-Man Pink Ribbon Campaign to raise funds for the sake of fighting breast cancer, helping the women affected by it, promoting education, encouraging early detection and offering support services. That's right, the iconic First Lady of gaming has been chosen as the character to be the mascot of this inspirational fundraiser. Ms Pac-Man will have new game levels available on the iOS and Android formats, and the profits from these games throughout October will be sent to the NBCF.

“Awareness and early diagnosis are critical in the fight against breast cancer,” said James Kucera, head of Mobile at Bandai Namco Games America Inc. “We are proud to lend our voice to the fight with Ms. Pac-Man and BandaiI Namco’s Pink Ribbon Campaign.”

“While video games often bring amusement and joy to our lives, this is a chance to bring hope as well,” said Bandai Namco's Senior Producer, Ben Acevedo. “Breast cancer has directly affected my immediate family and it’s a fantastic opportunity for gamers and the industry to get involved. While the mazes we are offering in October are fun, the real challenge is to raise awareness and get players, producers, artists, and programmers across the mobile industry to join us and Join the Pac.”

Throughout the month of October, there will be new maze for Ms. Pac-Man and Pac-Man's iOS and Android titles for the price of $0.99. The proceeds of these new levels will go directly to the National Breast Cancer Foundation.

Here is a list of the following games for which you can download this new Pink Ribbon Campaign content until Oct. 31:


  • PAC-MAN Lite/Ms. PAC-MAN Lite
  • Ms. PAC-MAN for iPad/Ms. PAC-MAN for iPad Lite


  • Ms. PAC-MAN
  • PAC-MAN + Tournaments

“We are very excited about our new partnership with BANDAI NAMCO and the Ms. PAC-MAN Pink Ribbon Campaign,” says NBCF Founder & CEO, Janelle Hail. “By encouraging their gamers to Join the Pac, we can reach more women than ever with our message of hope. The funds they raise will allow us to provide early detection services for women in need in all 50 states.”

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