Ouya Purchased by Razer as CEO Leaves Company
The high-performance gaming hardware company, Razer, has acquired Ouya, Inc., which includes its preexisting software, studios and technology.
Razer has confirmed to Destructoid that it has acquired Ouya, Inc. This means that Razer now owns Ouya's set-top box technology, its development teams and any software belonging to the company. While this deal was made last month, Razer plans on re-branding the Ouya store as the Cortex for Android TV store, which will offer Razer Forge TV titles and content. Unfortunately, Razer has no plans on maintaining or restocking the Ouya set-top box, as its users are going to get some major discounts in order to promote the jump to Razer. The Ouya had the fifth-highest crowdfunding campaign in Kickstarter history, but unfortunately its marketing strategy was abysmal after the microconsole launched two years ago.
This past April, we reported that Ouya, Inc. is putting itself up for sale to try and diminish its substantial debts. NPD reports suggest that the Ouya microconsole has had some extremely underwhelming sales numbers since its June 2013 retail debut. Even with its $99 price, it proves to be no competition to Sony, Microsoft and Nintendo's major consoles. Facing set-top box rivals like the Apple TV, PlayStation TV and Amazon Fire TV, it was just too difficult for the Ouya to gain any ground in the market. Uhrman previously emailed a memo to her investors and advising staff in early May, warning that the company would need to be sold soon, and it looks like she was right.
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