Atlus has released English trailers for Chie, Ken and Labrys in Persona 4 Arena Ultimax and has officially announced what will be available upon its release in terms of paid DLC and "FreeLC."

We have learned that Margaret, Igor's lovely Velvet Room attendant and the Empress Arcana, will officially be a downloadable content character for Persona 4 Arena Ultimax. All three of her Personas, Ardha, Yoshitsune and Cu Chulainn, will be usable as a part of her fighting move repertoire. We also have three new trailers focusing on Labrys, Ken and Chie. Make sure you check out Tomoe, Chie's Persona, in action with its God Hand attacks.

Persona 4 Arena Ultimax launches on Sept. 30 for PlayStation 3 and Xbox 360. For the first week of the game's release, Adachi from Persona 4 and Marie from Persona 4 Golden will be available as free downloadable characters, which Atlus whimsically calls "FreeLC" (we think we'll use that phrase from now on). All pre-orders and the limited first production run of Ultimax will include the first half of Persona 4's tarot cards along with a collectible Teddie bob bag. Starting Oct. 7, Margaret will be available as a paid DLC character. Unfortunately, there is no other way to get Margaret without having to pay.

Get even more hype for the new Persona with this amazing cover of 'Aria of the Soul'!