Atlus has released a new trailer for Persona 4 Arena Ultimax showcasing series newcomer Sho Minazuki.

Not much is known about Sho, and the trailer is in Japanese, but with his twisted grin, sinister tone of voice, maniacal laugh and aggressive fighting style, it’s hard to think anything but “Bad Guy” when looking at him. In combat, Minazuki is portrayed as a rush-down character with a good combination of speed, power and range, utilizing his dual swords to overwhelm opponents. According to the Megami Tensei Wiki, Sho can not use a Persona in his standard form, but can transform into a second form through the use of a Plume of Dusk. This second form can call upon a Persona named Tsukiyomi.

Sho Minazuki is the fifth new addition to Persona 4 Arena Ultimax, the sequel to Person 4 Arena, but the first character in the game to never have appeared in a Persona game at all. We’ll learn more about this newcomer when P4 Arena Ultimax is released on Aug. 28. For example, is that the coat from the Yasogami High School uniform around his waist?