EA came under fire when they decided to introduce microtransactions into Dead Space 3, but they aren’t the only AAA developer looking to fool around with this controversial money making plan. 343 Industries, the developers of Halo 4, are currently looking adding microtransactions to Master Chief’s newest adventure as well.

“I think Halo certainly has the potential for those kinds of things,” said executive producer Dan Ayoub in an interview with Digital Spy. “We don't have too much to talk about in terms of our plans down that line, but it's certainly something... we've seen the fans of Gears are enjoying, and if it's something we think our community is going to enjoy, it's something we'll seriously talk about.”

Ayoub went on to say that fan feedback is important to the 343 Industries team and that it very often helps to shape the game’s future. “Obviously our commitment is always that we're going to make sure there's something for people to do on Halo, whether it's playlists, or new maps or new content, something like that,” he explained.

“We can't say too much about the specifics we're planning, but what we can say is we don't take that commitment lightly, and people should keep their eyes open for cool stuff.”

Microtransactions are always controversial in our current gaming market. Can 343 Industries implement them in a way that won’t anger their fanbase and alienate the game purchasing public? Will releasing some sort of microtransaction DLC after the game has already been released ease the transition any? We will have to wait and find out.