The house of Warcraft has officially announced the cancellation of Titan, Blizzard's MMO that has been in development since 2007.

In an interview with Polygon, Mike Morhaime, the co-founder and CEO of Blizzard, revealed to the world that his company has cancelled the MMO project known as Titan after seven years of development. The CEO cites that creative issues and not meeting its standards of quality were the main reasons why Blizzard decided to pull the plug on the project. While Blizzard never formally unveiled the project or released any type of developmental footage to the public, it remained open about Titan's existence for many years.

"We had created World of Warcraft, and we felt really confident that we knew how to make MMOs," Morhaime told Polygon. "So we set out to make the most ambitious thing that you could possibly imagine. And it didn't come together.

"We didn't find the fun. We didn't find the passion. We talked about how we put it through a reevaluation period, and actually, what we reevaluated is whether that's the game we really wanted to be making. The answer is no."

Blizzard's Senior Vice President of Story and Franchise Development, Chris Metzen (and the voice of Thrall), described Titan's cancellation as "excruciating."

"The discipline of knowing when to quit is important," Metzen added. "We were losing perspective and getting lost in the weeds a little. We had to allow ourselves to take that step back and reassess why the hell we were doing that thing in the first place."

Morhaime recalls the previous cancellations of Warcraft Adventures and StarCraft Ghost being similar, troubling instances in Blizzard's past, but this one was much worse due to the time and money invested into it. Metzen explained that a big issue was that Blizzard doesn't want to be remembered as being strictly an MMO company. The more Blizzard got into Titan's development, it would gain more RPG-like features. This blurred the lines between Titan and Blizzard's magnum opus, World of Warcraft.

"In many ways, Titan was that for us," Metzen said. "We took a step back and realized that it had some cool hooks. It definitely had some merit as a big, broad idea, but it didn't come together. It did not distill. The music did not flow. For all our good intentions and our experience and the pure craftsmanship that we brought together, we had to make that call."

Here's to hoping Blizzard rebounds from this well and finally gives us Warcraft 4.

Break out the tin foil hats and let the conspiracies flow in terms of why Titan was cancelled.