Sony Loses Bloodborne Trademark Amidst Launch
Forget Evolution Studios and the other teams you've been laying people off from, Sony. someone at SCEA needs the boot as Bloodborne and other games' trademarks were lost this week.
According to Polygon, Sony Computer Entertainment America has failed to renew a few of its trademarks at the U.S. Patent and Trademark Office, resulting in their licenses being listed abandoned on March 23, 2015. The new projects listed as abandoned include No Heroes Allowed: No Puzzles Either, How Games Were Made to Sound (a tagline slogan for headphones), Guns Up and Bloodborne. That's right — SCEA lost the trademark to Bloodborne the day before the game launched in North America. Last month, the world feared the worst as a similar fate happened to The Last Guardian because Sony did not respond to the U.S. Patent and Trademark Office's requests to file extensions on the trademark.
Sony insiders claim that changes in its legal staffing resulted in the overlooking of The Last Guardian's trademark. If Sony still has someone in charge of renewing its trademarks, we have a feeling it will have to whip out the banhammer with its magical pink slip enchantment and start swinging. SCEA originally filed the trademark for Bloodborne on Aug. 19, 2014. Either way, this won't budge Bloodborne's launch (we've already got our copy) or its profits. Nevertheless, for a company that has been laying off its members across its numerous subsidiary studios and offices throughout the world, it's rather sloppy and embarassing to see a major trademark be lost the day before the project's big launch.