Even though though GameStop's favorite terms are "pre-order" and "trade-in," the gaming retailer claims most customers have no idea about trading used games.
GameStop is planning on expanding its pre-ordering incentives by getting involved earlier in a game's development process for the sake of offering exclusive gameplay.
Let's face it, video games are an expensive hobby. For the PC elite, they have to keep up with new hardware demands and lowly console peasants are burdened with HDTVs, expensive new consoles, and $60 new releases. Our only respite from having our wallets raided is to sit back and wait for prices to come down, or snap up some used games.