Despite Sony overwhelming Xbox in the overseas markets, Microsoft intends on pushing Xbox One sales throughout Europe, and they're starting with Gamescom.

We hate to say it, but Xbox is losing the current-gen console war, by a lot. The Xbox One's monthly sales numbers are often lumped together with the Xbox 360's as "Xbox sales" in Microsoft's financial reports just to soften the blow of comparing its numbers directly to the PS4's. There have been a few months where the Xbox One outsold the PlayStation 4, but overall the PS4 has been winning in the North American market throughout the past year and a half. Unfortunately, it's even worse for the Xbox One overseas.

In an interview with EDGE (courtesy of VideoGamer), Xbox head Phil Spencer admitted some changes need to happen, especially for Microsoft's foreign markets:

We need to do better in Europe. When I look globally, mainland Europe is definitely an area we want to focus on. I'm excited about going to Gamescom at the beginning of August, having another press show where we're able to show games that we didn't show [at E3]. So you're going to see brand new games, as well as obviously some repeats, but you're going to see Scalebound, Crackdown, Quantum Break from my friends at Remedy. From a product standpoint, I like where we are. I think the team's doing a great job with the games and building a platform for gamers.

Xbox confirmed it will be hosting a conference during Gamescom next month, and its presentation will focus a lot on the games that couldn't make it to E3. Sony will not be hosting a presentation, likely in favor of its next PlayStation Experience convention, which is expected to return this December.

"Sony does a really good job in those markets, and they have a long history - long before we were in this business - and they've earned the success that they get in those regions," Spencer continued. "I watch what they do because they do a lot of good things, and I want to make sure that we're being smart about succeeding. And there are places like Latin America where Xbox does really well, and in the US the numbers keep going back and forth - it's good competition which I think is good for everybody."

Likewise, Sony is well aware that it's winning the overseas console wars. In an interview with VG247, Sony Computer Entertainment Europe president Jim Ryan whipped out some impressive statistics.

“We have a very significant market leadership,” said Ryan. “Well, we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market-share’s any less than 70%, and frequently greater than 90% in continental Europe.”

Last month, we reported that the Xbox One's console sales in Japan were ranked last, accounting for only 0.1 percent of all console sales during the week of June 8-14. To put things into perspective, nearly 10,800 PS Vita handhelds were sold during this time compared to an even 100 Xbox One consoles. Regardless of these abysmal numbers, Xbox Japan doesn't plan on pulling out of the console war. PC Watch reports that the newly crowned Microsoft Japan head Takuya Hirano had some strong words about the Xbox One in the Japanese market (courtesy of Kotaku).

“We’re not withdrawing,” Hirano said. “Because of Windows 10, even the Xbox One has new features that we’ll try to appeal [to Japanese consumers] with. We want to have an even higher quality line up of titles than now.”

With the PlayStation 4 outselling the Xbox One in North America, Europe and Japan, Microsoft better make some power moves during Gamescom. Our advice for Microsoft: get Shenmue 3 and the Final Fantasy VII remake confirmed for Xbox One. They're not launching for quite a while, but both games will make a huge difference in the long run.