Oculus Suspends Sales to China for “Extreme Reseller Purchases”

Kotaku is reporting that Oculus has suspended sales of its Oculus Rift DK2 model to China, citing “extreme” re-selling of the VR developer’s kit.

Yesterday a Reddit user posted that Chinese pre-orders of the DK2 had been cancelled, and asked for a reason. Oculus responded with the following statement;

“Yes, it is a bummer that we've had to suspend sales in China due to extreme reseller purchases. We need to make sure that we are doing what we can to make sure that resellers that are looking to flip our product for a profit are not taking stock away from legitimate developer purchases globally. Our product, in its current form, is a developer kit, meant for developers that develop VR content. We are looking into alternative ways to make sure that our development kits are getting into legitimate developer hands in China. If you are an enthusiast, we kindly ask that you wait for the consumer Rift. It will be worth the wait.”

When asked about the scope of the re-selling, Oculus gave no specific numbers, but offered “We were forced to suspend an entire country from purchasing. I'll let you put 2 and 2 together.” With China’s population representing 20% of the planet, the problem must be extremely widespread for Oculus to cut them off so suddenly.