The virtual reality headset known as the Oculus Rift, first announced in 2013 and setting off the VR frenzy highlighted by Sony's Project Morpheus and HTC's Vive, will likely not be launching to consumers in 2015 according to Facebook's CFO.

The topic of the virtual reality technology came up during Facebook's earning meeting (full transcript here), and CFO David Wehrner was quick to make the company's approach to the device as clear as possible.

"We have not announced any specific plans for shipment volumes in 2015 related to Oculus," Wehrner said. "I'd just note that Oculus is very much in the development stage, so it's early to be talking about large shipment volumes, and our expense guidance reflects any volumes that we might do in 2015."

Oculus's creator wasn't exactly a beacon of confidence at a recent SXSW panel either, saying "I can't comment on the date one way or another in either direction but I can say that nothing is going horribly wrong. Everything is going horribly right." We're not sure what "horribly right" means, but that quote basically means the world will get the Oculus Rift when it's ready.

We admire the idea that Oculus won't launch until it's absolutely ready, but unfortunately for Facebook and crew, time is running out. When the tech was announced in 2013, there was nothing else like it, so a long development cycle wasn't a problem. Now there's some serious competition in the works, and that competition is looking to launch before Oculus even sniffs a retail shelf. If we were running Facebook, we'd have to look into the fast track as least for a little while, because waiting too long could turn the trendsetter into the forgotten all too quickly.