Ninja Theory has let us in for another in-depth, behind the scenes look at Hellblade. This time, we get to see the game's marketing and business strategies to help fund its development.

The team at Ninja Theory is playing Hellblade's development close to heart, making it with a team of 13 people. Hellblade seeks to incorporate both indie and AAA aspects in its development. Ninja Theory's Product Development Manager, Dominick Mathews, claims that the studio needs to sell roughly 200-300 thousand copies to break even from its developmental costs. In the video, we get to see Mathews and a few other members of Ninja Theory go through t-shirt and other clothing designs to help promote and fund Hellblade. This dev diary offers a unique look at what really goes on behind the scenes when it comes to making video games that doesn't involve watching animators and sculptors working on in-game models on a computer screen for the duration of the video.

Hellblade will launch on PlayStation 4 sometime in 2015.