Disney Infinity, the Skylanders-esque Disney Project, To Be Unveiled in JanuaryJohn Llewellyn Martin |
Can you even begin to imagine how much money the House of Mouse could make if they tapped into the near-field communication/radio-frequency identification toy market, like Activision's Skylanders? Well, according to recent reports, it's happening.
Prepare thy wallets, parents of kids that fall under Skylanders' demographic, because Disney will be unveiling their newest project, Disney Infinity, next month. In a post on Polygon, Brian Crescente discusses an invitation he received to the unveiling event, which will feature John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studios, and John Pleasant, co-president of Disney Interactive.
There are no solid details concerning the project except for a report on fansite Stitch Kingdom that says Infinity will entail the use of toys outfitted with NFC/RFID chips. These toys will then interact with console games, much like how the Skylanders figures can be set on a Portal of Power in order for that character to appear in-game.
We'll update you as soon as more details about Disney Infinity surfaces. But with everything we know, I think it's safe to say that this will probably be a marketing juggernaut. C'mon, you've got collectible figures of Disney characters that you can use with video games! Oh man --- we just felt our credit cards shudder.